TEXAS MARKETING SYSTEMS.
Strategic growth partners specializing in video marketing with soul
At Texas Marketing Systems, we use advanced storytelling techniques—along with a mastery of psychology and philosophy—to create brand films that grow the profit and/or influence of our clients. We excel by generating deep emotional and philosophical resonance for audiences, especially on projects that would otherwise seem like just another mundane corporate video.
SERVICES
Texas Marketing Systems can help businesses in the following ways.
Video Production
At TXMS, we specialize in strategy, writing, and planning video marketing campaigns to boost revenue, tell your story, and grow your brand. Anyone can film nice visuals, but few can tell a great story.
Executive Presence / Media Training
Modern executive presence is moving toward natural, authentic personal branding. Unsure how to best represent yourself on camera? We can help.
Marketing Consulting
Video marketing needs to fit into a broader marketing strategy. If you're a smaller organization without an in-house marketing team, you can lean on us to make sure you're doing everything right.
Media Planning & Buying
Video production is nothing without a distribution strategy. Let us forge a clear path to revenue by providing end-to-end campaigns that boost EBITDA and bend your growth curve.
Social Media Management
Do you need ongoing content? We can help you become a thought leader in your industry by creating a "grand strategy" that boosts your authority and impact.
Consulting, Advisory, and "Special Assignments"
We love to solve strange problems that require novel solutions. As experts in psychology, philosophy, and strategy, we love to take on random challenges that require creative thinking. Maybe you need to stage a fake event for a publicity campaign, or maybe you need someone to go undercover for ethnographic research. Maybe you don't know what you need, and you want us to propose ideas. We're here for it.
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01
The University of Texas
We went offshore with the Jackson School of Geosciences to capture this documentary about methane hydrate, a mysterious frozen gas in the seafloor.
This scientific mission was the largest research mission in the history of The Jackson School at The University of Texas, and we were honored to have the opportunity to tell the story.
To experience the full effect of our approach to storytelling, the film must be viewed in its entirety.
02
Haven Earth Village
Haven Village is a new community in Tennessee based around natural building with hemp, personal liberty, and local economic integration.
To help inspire potential new members, they needed a long-form brand film to tell their story.
The video generated more than 10x their average video engagement and generated a flood of interest from their niche audience.
03
John Russell Consulting
John Russell Consulting needed a short brand film for their new website, and contacted us to make that happen.
After 30 years in business, they wanted to upgrade their online presence to be as prestigious as their offline presence, and this project was their first step.
04
Volacci
Volacci is a team of fractional Chief Marketing Officers (CMOx) who help local trades businesses scale using advanced marketing techniques.
Ben contacted us to create a brand film that also served as "video sales letter" that could be sent directly to HVAC and plumbers to encourage new business.
Drew has worked on two extremely challenging shoots that were very important to our school. Both were on production drilling rigs in the middle of the Gulf of Mexico and highlighted a new type of scientific drilling that had never before been attempted. This made both for a difficult shooting environment and subject, but Drew was more than up for the task. His approach to the story telling, particularly for the second video (he did not have creative control for the first) was exceptional. The level of thought, detail, planning and professionalism he put into the project surpassed every expectation I had and resulted in truly unique video that we are proud to showcase. Drew is a true craftsman and a pleasure to work with, and a heck of a nice guy to boot.
Anton Caputo
Director of Communications, University of Texas at Austin Jackson School of Geosciences
[The] response to the video has been great. Have a few potential people in the pipeline! Video has been essential part to share with folks what we are up to!!
Imani Mamalution
Co-Founder of Haven Village
I've heard nothing but raves about the video!
John Russell
CEO & Founder at John Russell Consulting
OUR WORKING PROCESS
Not all projects will follow these steps, but here's an idea of what it looks like to work with us.
STEP ONE: AUDIT & MARKET RESEARCH
To tell stories that resonate, the storyteller must first understand the audience. This requires market research and a full audit of your organization's existing marketing. We believe in the principle of "do no harm," which means we base our decisions on what is already working, rather than trying to invent something completely new.
STEP TWO: BRANDING, POSITIONING, & MESSAGING
Despite new technologies and a new media landscape, successful marketing campaigns still depend on a mastery of the fundamentals. We will go deep into your branding, positioning, and messaging strategy before we begin writing.
STEP THREE: STRATEGY & WRITING
Writing is the most important stage of a video marketing campaign. If you want to maximize both profit and impact, you must out-compete and out-persuade your rivals. As writers and strategists, we study everything under the sun—from the ancient art of oratory and rhetoric as taught by Cicero and Aristotle, to the classical storytelling techniques mastered in Hollywood, to the modern science of neuro-marketing being researched by think tanks and military intelligence.
STEP FOUR: VIDEO PRODUCTION
We have 20 years of experience shooting video for all types of businesses, from solo entrepreneurs to Fortune 100 corporations. Before starting TXMS, Drew was an independent cinematographer who worked for organizations like Dell, Abbott, Costa Del Mar, and The University of Texas. Production can be efficient and budget-friendly, or elaborate and visually spectacular, depending on your budget and goals.
STEP FIVE: POST-PRODUCTION
Post-production is where everything comes together. We work with extremely talented and experienced video editors, and always put all of our projects through a professional color grading, sound design, and sound mixing process.
STEP SIX: DISTRIBUTION
Whether organic or paid distribution, we will be your strategic partner to help deploy your campaign for maximum effectiveness. Too many businesses create great videos that nobody sees, and we don't want that to happen to you. With us, we will design a full end-to-end campaign that goes from creative idea all the way to trackable revenue.
STEP SEVEN: DATA ANALYTICS & ONGOING IMPROVEMENT
Using our own secret sauce (trade secret), we can gradually make your brand films perform better and better until your conversion rate is as high as it can possibly go. This is an often neglected aspect of the process that is actually the most important piece if growing EBITDA and CAGR is your goal. Ask us about our "One Video To Rule Them All" technique if you are serious about generating tremendous value.
Do you need to present data to your boss or a board of directors? We can assemble live and interactive data analytics reports to track the effectiveness of your video campaigns so that every stakeholder knows if and when the project has succeeded. And we won't stop until it has succeeded.
THE TXMS TEAM
DREW OTT
Producer, Head of Strategy and Creative
MORGAN CATCHING
Content Strategist and Account Manager
LET'S
WORK
TOGETHER
Reach out and let us know what you're looking for. Whether you already have a project in mind, or just want to brainstorm with us about possible ways to grow your business, we are here to help.
Say Hello!