TEXAS MARKETING SYSTEMS.
Strategic growth partners specializing in video marketing
At Texas Marketing Systems, we use advanced storytelling techniques to create brand films that sell.
SERVICES
Texas Marketing Systems can help businesses in the following ways.
Video Production
At TXMS, we specialize in strategy, writing, and planning video marketing campaigns to boost revenue, tell your story, and grow your brand. Anyone can film nice visuals, but few can tell a great story.
Executive Presence / Media Training
Modern executive presence is moving toward natural, authentic personal branding. Unsure how to best represent yourself on camera? We can help.
Marketing Consulting
Video marketing needs to fit into a broader marketing strategy. If you're a smaller organization without an in-house marketing team, you can lean on us to make sure you're doing everything right.
Media Planning & Buying
Video production is nothing without a distribution strategy. Let us forge a clear path to revenue by providing end-to-end campaigns that boost EBITDA and bend your growth curve.
Social Media Management
Do you need ongoing content? We can help you become a thought leader in your industry by creating a "grand strategy" that boosts your authority and impact.
Coaching / Advisory
Our expertise is in psychology and philosophy, which can apply to much more than just video marketing. Our coaching and advisory services transcend just business and aim to holistically improve your success in all realms of life.
.png)
01
The University of Texas
We went offshore with the Jackson School of Geosciences to capture this documentary about methane hydrate, a mysterious frozen gas in the seafloor.
This scientific mission was the largest research mission in the history of The Jackson School at The University of Texas, and we were honored to have the opportunity to tell the story.
To experience the full effect of our approach to storytelling, the film must be viewed in its entirety.
02
Haven Earth Village
Haven Village is a new community in Tennessee based around using natural building with hemp, personal liberties, and local economic integration.
To help inspire potential new members, they needed a long-form brand film to tell their story.
The video generated more than 10x their average video engagement and generated a flood of interest from their niche audience.
03
John Russell Consulting
John Russell Consulting needed a short brand film for their new website, and contacted us to make that happen.
After 30 years in business, they wanted to upgrade their online presence to be as prestigious as their offline presence, and this project was their first step.
04
Volacci
Volacci is a team of fraction Chief Marketing Officers (CMOx) who help local trades businesses scale their businesses with advanced marketing techniques.
Ben contacted us to create him a brand film that also served as "video sales letter" that could be sent directly to HVAC and plumbers to encourage new business.
"We were extremely happy with the work that TXMS did for us. Robert taught our communications team new ways to think about storytelling that we will use going forward into the future."
Anton Caputo
Director of Communications, Jackson School of Geosciences, The University of Texas
OUR WORKING PROCESS
Not all projects will follow these steps, but here's an idea of what it looks like to work with us.
STEP ONE: AUDIT & MARKET RESEARCH
To tell stories that resonate, the storyteller must first understand the audience. This requires market research and a full audit of your organization's existing marketing. We believe in the principle of "do no harm," which means we base our decisions on what is already working, rather than trying to invent something completely new.
STEP TWO: BRANDING, POSITIONING, & MESSAGING
Despite new technologies and a new media landscape, successful marketing campaigns still depend on a mastery of the fundamentals. We will go deep into your branding, positioning, and messaging strategy before we begin writing.
STEP THREE: STRATEGY & WRITING
Writing is the most important stage of a video marketing campaign. If you want to maximize both profit and impact, you must out-compete and out-persuade your rivals. As writers and strategists, we study everything under the sun—from the ancient art of oratory and rhetoric as taught by Cicero and Aristotle, to the classical storytelling techniques mastered in Hollywood, to the modern science of neuro-marketing being researched by think tanks and military intelligence.
STEP FOUR: VIDEO PRODUCTION
We have 20 years of experience shooting video for all types of businesses, from solo entrepreneurs to Fortune 100 multinational corporations. Before starting TXMS, Robert was an independent cinematographer who worked for organizations like Dell, Abbott, Costa Del Mar, and The University of Texas. Production can be efficient and budget-friendly, or elaborate and visually spectacular, depending on your goals.
STEP FIVE: POST-PRODUCTION
Post-production is where everything comes together. We work with extremely talented and experienced video editors, and always put all of our projects through professional color grading, sound design, and sound mixing process.
STEP SIX: DISTRIBUTION
Whether organic or paid distribution, we will be your strategic partner to help deploy your campaign for maximum effectiveness. Too many businesses create great videos that nobody sees, and we don't want that to happen to you. With us, we will design a full end-to-end campaign that goes from creative idea all the way to trackable revenue.
STEP SEVEN: DATA ANALYTICS & ONGOING IMPROVEMENT
Using our own secret sauce (trade secret), we can gradually make your brand films perform better and better until your conversion rate is as high as it can possibly go. This is an often neglected aspect of the process that is actually the most important piece if growing EBITDA and CAGR is your goal. Ask us about our "One Video To Rule Them All" technique if you are serious about generating tremendous value.
Do you need to present data to your boss or a board of directors? We can assemble live and interactive data analytics reports to track the effectiveness of your video campaigns so that every stakeholder knows that the project has succeeded.
THE TXMS TEAM
ROBERT OTT
Principal, Head of Strategy
MORGAN CATCHING
Account Manager, Head of Client Success
LET'S
WORK
TOGETHER
Reach out and let us know what you're looking for. Whether you already have a project in mind, or just want to brainstorm with us about possible ways to grow your business, we are here to help.
Say Hello!